You are looking at the HTML representation of the XML format.
HTML is good for debugging, but probably is not suitable for your application.
See complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page pageid="30" ns="0" title="Store Coupons">
        <revisions>
          <rev xml:space="preserve">Aldo Shoes: [url=https://www.aldoshoes.com/us/newsletter]10% Off first purchase[/url]</rev>
        </revisions>
      </page>
      <page pageid="15" ns="0" title="Where Did Your Inquiries Pull From">
        <revisions>
          <rev xml:space="preserve">Ohio:

AMEX: Experian

Capital One: Pulled from all 3 bureaus.

Chase Credit Cards: Transunion

Chase Banking: Experian

Citi (Consumer and CBSD/Business): Experian

Discover: Equifax

Elavon credit card processing: Equifax

FIA (BOFA): Experian

Barclay: Transunion



New York:

Amex: Experian (three browser trick confirmed, at least for AsherO)

Bank of America: TransUnion

CapitalOne: All three bureaus, duh!

Chase: Experian (three browser trick confirmed, at least for AsherO)/equifax

Citi: Equifax (three browser trick confirmed (AsherO), though it seems biz card was a separate pull), both personal and biz pulls./Experian

Discover: TransUnion

SimmondsFirst: TransUnion

chase banking: trans union

Barclays: TransUnion (browser trick didn't work, two apps two pulls)

Bofa: experian

Schwab: Equifax

Macy's: Experian



Illinois

Equifax=All my citi apps

Experian= 2 amex and 2 chase

Transunion= 3 chase (came up as first usa)


MA:

American Express: Experian

Chase: Experian

Bank of America: Experian

Barclays Bank: Experian, Equifax

Capital One: Experian, Equifax, Transunion

Citi Business: Exquifax

Citi Personal: Exquifax

AT&amp;T : Equifax

Verizon: Experian




CO

Only have access to Experian - Capital One, Amex, Chase, Citi - reg and bus



FL

Amex: Experian

Bank of Am: Experian

Capital One: All 3

Citi Business: Experian

Citi Personal: Experian

AT&amp;T : Equifax (unauthorized)

BB&amp;T: Equifax

Chase: Equifax

PenFed: Equifax



California

Amex: Experian (1 hit applying for Gold and Platinum :) )

BofA: TransUnion and Experian

Chase: Experian/Equifax

Citi: Experian




NJ

03/11
Amex Plat - Experian

Amex Gold - Experian( should of done them together)

Citi - Experian

01/11
Citi -Experian

08/10
Chase CO - Experian

Citi - Experian

07/10
Amex SPG - Experian

Chase: Transunion (!)</rev>
        </revisions>
      </page>
    </pages>
  </query>
</api>